WHAT CAN I DO FOR YOU?

My broad 'cross-industry' experience with a specialty in the FMCG food arena gives me an unparalleled insight into your market, so I can analyse opportunities and implement strategies ensuring your company gets the attention and sales numbers you deserve.

I wear multiple marketing hats - with broad skills and a hands -on approach, I can be your opportunity analyst, strategist, project manager, marketing manager or ideas generator and can help you tell your story to customers to ensure they range and buy your new products.

BUSINESS AUDIT AND MARKETING PLAN

I will explore the ins and outs of your business to identify where your strengths, weaknesses, opportunities and threats are, then develop and implement business plans that set you up for long-term success. My plans are time-lined and aim to make projects happen seamlessly across several business functions.

MARKET SCOPING & BUSINESS CASES

I will scope out the market opportunity for your big idea, analysing market gaps and pulling together a comprehensive business case enabling you to assess the feasibility of the idea.

BRAND STRATEGY

A lot goes into getting your brand positioned and viewed exactly as you want it to be. I can take care of brand strategy and rebranding and execute the many steps of the brand development process.

NEW PRODUCT DEVELOPMENT

I can help you bring exciting new products or services to market, right from ideas generation to business case scoping and project management, through to product launch.

PACKAGING DESIGN

While you focus on your product, I can make sure it is presented in the best way possible! I will project manage and coordinate designers, branding agencies and packaging suppliers so your product can hit shelves looking fantastic.

COMMUNICATION STRATEGY

Marketing is incredibly multi-faceted. I can help you define your objectives and create a plan that takes all of the most effective marketing avenues into account. I take care of: promotion planning, websites, social media, packaging design, food and trade shows, tastings, collateral, and point of sale communication.

BUDGETING, SALES FORECASTS AND PRICING STRATEGY

I develop educated sales and marketing budget plans, pricing strategies and sales forecasts based on my extensive experience and up-to-date knowledge of market trends.

TRADE CUSTOMER STRATEGY

I can help you put your best foot forward with your trade customers, whether you need overall strategy, presentation and pitch development, sales tools or help meeting with key account customers.

TEAM COACHING

I can be a marketing coach for your team, providing training and insight for staff on new product development planning, branding, packaging design briefs, communication briefs and planning, new product launches, presentations and media advice.